The template provider should be white-labeled. You should be able to change colors, add images/videos, and include social media links, among other elements. Newsletter templates won’t serve you any purpose if they can’t be customized as per your brand requirements. Unlayer’s vast library of 85 email newsletter templates caters to different purposes and industries. Suitable templates make customization easier and appear cohesive to the final reader. For instance, a template for an event invitation will consist of a countdown timer and a Google map location. Newsletter templates are designed for different campaigns and hence, include elements specific to them. Campaign Natureįrom product promotions to yearly roundups, email newsletters cover it all. Consider the following factors when selecting a newsletter design. Not all newsletter templates are worth your time and attention. How to Choose the Best Email Newsletter Templates? You can, although, benefit from beautiful-looking email newsletter templates, similar to what Unlayer has. Now we don’t imply you hastily hire a graphic designer. Newsletter design is one major reason why conversions are on the low. However, email newsletters have a lower click-through rate (3.07%) than triggered (10.98%) and autoresponder (6.72%) emails. Many email marketers consider newsletters as the highest performing content type for nurturing leads. In fact, simply writing the word ‘newsletter’ in a subject line will get your emails opened by 24%. Email newsletters are your best bet for reaching a wider audience base.
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